WHY YOU NEED BRAND THINKING
WHAT IS BRAND THINKING?
Brand Thinking introduces participants to the brand development process, a practical approach to creating and growing value using collaborative practices that anyone can learn and immediately implement with their organizations.
With detailed visual guides, strategic tools, case studies and real-life examples from large corporations to small startups, incubators, and social impact organizations, Brand Thinking is the most comprehensive and practical guide on how to launch and sustain innovation.
WHY IS BRAND THINKING IMPORTANT?
Everything you do is an expression of your brand; It is who you are, what you do, and why it matters. And In a rapidly changing world, it becomes equally important to develop the ability to quickly innovate and respond to changes rapidly. Brand Thinking is a way of thinking used by strategists and designers that revolves around being flexible, experimental, prototyping, and testing assumptions in the real world. Brand Thinking is the tool organizations need to become responsive and innovative.
THE BRAND THINKING METHOD
The Brand Thinking Brand Development Process is based on a co-creative process between the strategist and participant(s), together we map out the branding process in 4 pillars, starting with preparing for the journey, and ending with scaling your results. We use the Brand Thinking Canvas as a framework to help you understand the anatomy of a strong brand and what it takes to direct how the market feels about your brand across interaction points with your audiences, all built around a central core purpose.
ORGANIZATIONS USING THE TOOLS
SCORE Atlanta • Robin Fleming Executive Group • Georgia Christian Business Network •
Universal Health Care Solutions • Star Walker Industries • Scott Enterprises